FOL Marketing Tips
From FloristWiki
You should market your website to help your customers find you. There are many different ways to market your website.
First, you should make sure that you have a domain name for your site. If you do not already have a domain name, Florists Online Support can secure one for you at no cost to you.
Once you have a domain name, you should include it on:
- Your business cards
- Your enclosure cards
- Your delivery van
- Your letterhead
Along with including your domain on these items, there are additional FREE ways to market your site. Ideas include:
- Submit your site to GetListed.org - This will verify your site with the biggest search engines including Google, Yahoo, Bing, and AOL.
- Claim your site in Google Places - This will help your site rank well within Google Maps.
- Add Facilities (funeral homes, hospitals, nursing homes, etc.) to your Delivery Info page - Along with adding the facilites, add a link to that business' website. You can then ask that business to return the favor by linking to you.
- Create a content page of local businesses you are proud to be associated with. Consider restaurants, community organizations, etc. When adding these local businesses, add a link to their site. You can then ask the business to return the favor by linking to you on their site.
- Create a business fan page on FaceBook. Link from your business FaceBook page to your site. Also, ask visitors to your site to become fans of your FaceBook page.
- Do you have a twitter account or a blog? Link to these pages on your site. When you update these, include links to your site so that your followers can place an order online.
Related Articles
How do I submit my site to GetListed.org?
How do I claim my site with Google Places?
How do I create a content page?
