FTD Florist Link Administration: Maintain Florist Link Marketing Page
From FloristWiki
If you have a Special Listing, you can enhance information displayed in FTD Florist Link by enabling additional marketing information to distinguish your shop and potentially attract more orders from sending florists. All options on this page are enabled immediately in Florist Link. These options are exclusive to Florist Link and do not appear in the printed FTD Florist Directory. If you do not have a Special Listing, selecting any of these options will prompt a call from FTD Directory Services about purchasing a Special Listing so you can access these features.
Performance Ratings
You can select to share performance ratings with other florists via Florist Link. If your ratings are positive, they can potentially encourage florists to select your shop for outgoing orders. There are three ratings you can share:
- Quality Rating - This is...
- Delivery Confirmation Rate - This is your ontime delivery confirmation rate. The higher the percentage, the better you are at sending delivery confirmations within the timeframe set forth in the FTD Delivery Confirmation Program.
- Marked as First Choice by Members - This shows the number of florists who have marked your shop as First Choice in FTD Florist Link. This is tied to the specific florist code you are displaying; if you have multiple shop codes, you should review and share this rating on a code-by-code basis.
Promotional Statements
You can also select up to four promotional statements to display with your information in Florist Link. These can help you advertise to other florists without putting the statements into the Special Listing itself. Depending on your marketing efforts, rotating these periodically may assist in keeping your information fresh, especially during the holidays.
