Creating a Third-party Marketing Campaign

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Revision as of 15:26, 21 April 2008

1. Launch the Mercury Marketing wizard.
2. Click Create a New Campaign. The Create Campaign panel opens.
3. In the Campaign Name field, enter a name for your campaign.
4. In the Referral Code field, select the referral code for this campaign (or add a new one).
5. Select Other as the Distribution Type.
6. From the Campaign Type list, select the appropriate campaign type.
7. Click Next.
8. The Select Target List panel opens. On this panel, you select your customer target list. This determines the customers that will receive the direct mail promotion. You have several options:
   
   • Select a predefined list—allows you to select a predefined lists, with output fields determined automatically. You are prompted later in the wizard for specific criteria (depending on the list you choose).
   • Build your own list—allows you to create your own list of customers by specifying a list of criteria. Selecting this option prompts you if you want to build your own list By Order or By Customer. If you select By Order, you also have the option to select All matching orders or Only one order per customer. Selecting Only one order per customer ensures that, for example, if John Smith has placed three orders that meet your campaign criteria, his information is only extracted once (and therefore only one letter or postcard is printed for John Smith).
   • Refresh list from a previous campaign—allows you to use a target list from a previous campaign, but refresh it to use current information. Click Select to select the campaign that you want to use.
   • Load a list from a previous campaign—uses the exact list of customers from a previous campaign, without refreshing the list to bring it up to date. Click Select to select the campaign you want to use.
9. Click Next.
10. The Key Criteria panel opens. This panel allows you to select which criteria you want to use when selecting the customers to include in your marketing campaign. The options that display on this panel depend on which option that you selected in the previous panel. If you selected Build your own list in the previous panel, the Key Criteria panel gives you the freedom to specify your own criteria. Select the criteria that you want to apply to the customer extraction by clicking on the criteria field, then typing in the key criteria. If you selected Select a predefined list in the previous panel, provide the information that the program is prompting for in the Key Criteria panel, for example the number of top customers or a zip code range. You can click More Criteria to make your customer list more specific by selecting more criteria.
    
    Note: If you have multiple stores, remember to choose the store that contains the customer records that you want to extract. If you select the main store, the program does not extract duplicate customers if you have customers saved at multiple stores. If you are extracting by Top Customers, the system extracts the top number of customers at the selected stores. However because the system is designed to eliminate duplicate records, the system eliminates duplicate top customers if the extracted customers are top customers at more than one store (therefore you may select to extract 100 top customers, but because duplicates are eliminated, only 50 are actually extracted).
    
11. Click Next.