Campaign Analysis

From FloristWiki

The Mercury Marketing module allows you to analyze marketing campaigns so you can track sales generated by your campaigns. Sales that are entered with a marketing campaign’s referral code in Order Entry or Point of Sale are sales that are tracked by the Campaign Analysis tool.

The Campaign Analysis tool only displays orders that were entered in FTD Mercury (Order Entry and Point of Sale). To analyze sales statistics for orders that were placed online, go to the Constant Contact Web site (http://ftd.constantcontact.com) and run a campaign analysis.

To analyze a campaign:

1. Launch the Mercury Marketing Wizard.
2. On the Welcome panel, click Analyze a Campaign.
3. In the Campaign Analysis window, in the Date Range area, enter the date range in which the campaign was run.
4. Click Refresh to list the campaigns that meet the date range you selected.
5. From the results list, select the campaign for which you want to view results.
6. In the Report By area, select whether you want to view the Summary Report (which lists the total dollar amount and number of orders that were generated by the campaign) or the Detail Report (which lists each individual order that was generated by the campaign).
7. Click View Results. The Mercury Marketing Wizard will generate the report you selected.