Mercury Marketing Training
From FloristWiki
This webinar session is approximately an hour and half long and will cover the Mercury Marketing Wizard for both direct mail and email. While not every scenario can be covered, at the end of this webinar you will have enough information to be able to create email & direct mail reminders, letters, and general marketing.
The webinar specifically covers:
- Holiday Reminder Direct Mail Campaign
- Birthday Reminder E-Mail Campaign
- Scheduling Campaigns (i.e., scheduling a birthday reminder to automatically create the list on a daily, weekly, monthly, or annual basis. Note: FTD Mercury will create the lists & letters or a list for email campaigns. It does not send any letter or email message automatically, as it requires user interaction.
- General information regarding Constant Contact is reviewed to illustrate the beginning processes of email campaigns.
- Analyzing campaigns to see which campaigns yielded results for your business
After the webinar you can take what you have learned from the webinar to create the following types of direct mail & e-mail campaigns.
- Birthday Reminders
- Anniversay Reminders
- Holiday Reminders
- Dormant Customers
- New Customers
- Top Customers
- Pre-Written Letters
- Post Cards
- Mailing Labels
