Create Campaign Panel

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You can configure the following settings:

Setting Description
Campaign Name Enter a unique name for this campaign. This should be easily understandable, for example “Mothers Day Email” for a Mother’s Day promotional email message. Remember that this campaign can be used later, so make the campaign name as specific as possible (for example, indicate that it is an email or direct mail campaign).

If you click Load Previous Campaign, the All Campaigns window opens, allowing you to select an existing campaign to load.

Referral Code Select a referral code you will use to differentiate this campaign when customers act on it. This will help you determine the campaign’s effectiveness. The Referral Code list has several predefined codes.

If you click Add New Referral Code, you can enter a new code to ensure that you can determine the impact of this campaign. The new referral code will be available to use in the Marketing Wizard immediately, however you must restart FTD Mercury and Mercury Administration for the new referral code to display in those programs.

Distribution TYpe Select one of the following distribution types:
  • Email—Select this option if your marketing campaign will use email messages as the distribution method. Email campaigns are quicker and less expensive than traditional direct mail campaigns, but you need to collect customer email addresses so you can send your message to your customers.
POS Count and total value for sales for the reporting period that were entered or attached in Point of Sale.
Total Total of count and total value for sales for the reporting period that were entered or attached in Order Entry and Point of Sale.
Average Average value of the total for the type of order, payment method, or hourly sale.
Order Summary Count and value for sales for the reporting period for Order Entry, Point of Sale, and Total sales summarized by the type of order.
Sales Pay Method Count and value for sales for the reporting period for Order Entry, Point of Sale, and Total sales summarized by payment method.
Sales By Hour Count and value for sales for the reporting period for Order Entry, Point of Sale, and Total sales summarized by the hour during which the sale took place.

Back to Mercury Marketing

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