Mercury Marketing

From FloristWiki

(Difference between revisions)
Jump to: navigation, search
(→Marketing Campaigns)
Current revision (14:00, 23 March 2012) (edit) (undo)
(→Working with Mercury Marketing)
 
(29 intermediate revisions not shown.)
Line 1: Line 1:
{{TOCright}}
{{TOCright}}
 +
Mercury Marketing allows you to send [[Creating Direct Mail Marketing Campaigns|direct mail]], [[Text Message Marketing Campaigns|text message]], and [[Email Marketing Campaigns|email marketing]] promotions to your customers. With the upgrade to Mercury Marketing, you can create custom marketing campaigns that target a specific set of customers, and use the campaigns to send email messages, letters, or postcards to the customers that you already have saved in your FTD Mercury customer database. You can also extract data from FTD Mercury to send to a [[Creating Other (Third-Party) Marketing Campaigns|third party]].
-
The Mercury Marketing module allows you to send direct mail and email marketing promotions to your customers. With the upgrade to Mercury Marketing, you can create custom marketing campaigns that target a specific set of customers, and use the campaigns to send email messages, letters, or postcards to the customers that you already have saved in your FTD Mercury customer database.
+
<table>
-
 
+
<tr>
-
'''IMPORTANT:''' If you have yet to purchase the Mercury Marketing module, contact Mercury Technology Sales at 1-800-767-3222 to learn more about how it can help your marketing efforts!
+
<td>
 +
[[Image:TipIcon.png]]
 +
</td>
 +
<td>
 +
If you have yet to purchase Mercury Marketing, contact Mercury Technology Sales at 1-800-767-3222 to learn more about how it can help your marketing efforts!
 +
</td>
 +
</tr>
 +
</table>
To automate the marketing process, FTD has provided you with dozens of colorful, professionally designed Microsoft Word templates for all occasions, which can be customized to suit your needs. You can even create your own custom templates. When your campaign is created, your customer information is merged into the templates, and you can print the templates on your own printer, or send them to a printer to be printed.
To automate the marketing process, FTD has provided you with dozens of colorful, professionally designed Microsoft Word templates for all occasions, which can be customized to suit your needs. You can even create your own custom templates. When your campaign is created, your customer information is merged into the templates, and you can print the templates on your own printer, or send them to a printer to be printed.
-
If you plan to send email promotions, FTD has partnered with Constant Contact®, a company that maintains an email marketing Web site that is exclusive to FTD florists. Email marketing works by first creating your campaign in the Mercury Marketing application, then uploading your customer list to the Constant Contact Web site. On the Web site you select the template you want to use, schedule when you want the email messages to be sent, and then Constant Contact handles the
+
If you plan to send email promotions, FTD has partnered with Constant Contact®, a company that maintains an email marketing Web site that is exclusive to FTD florists. Email marketing works by first creating your campaign in the Mercury Marketing application, then uploading your customer list to the Constant Contact Web site. On the Web site you select the template you want to use, schedule when you want the email messages to be sent, and then Constant Contact handles the email distribution. Constant Contact keeps all of your customer information confidential, and does not use it for any other purpose than for sending your marketing email messages. You can also use other email marketing providers by generating a list of email addresses from within the Mercury Marketing wizard.
-
email distribution. Constant Contact keeps all of your customer information confidential, and does not use it for any other purpose than for sending your marketing email messages.
+
-
'''Note:''' Email marketing distribution is an add-on to the Mercury Marketing module, and is billed separately by Constant Contact. You must begin by registering with Constant Contact at http://ftd.constantcontact.com. Constant Contact manages opt in and opt out and adheres to permission-based marketing. Neither Constant Contact or the Mercury Marketing module allows you to send promotions to purchased lists of customers. You may only send promotions to customers that you have a relationship with (customers that are within your database).
+
<table>
 +
<tr>
 +
<td>
 +
[[Image:NoteIcon.png]]
 +
</td>
 +
<td>
 +
Email marketing distribution is an add-on to Mercury Marketing, and is billed separately by Constant Contact. You must begin by registering with Constant Contact at [http://ftd.constantcontact.com ftd.constantcontact.com]. Constant Contact manages opt in and opt out and adheres to permission-based marketing. Neither Constant Contact nor Mercury Marketing allows you to send promotions to purchased lists of customers. You may only send promotions to customers that you have a relationship with (customers that are within your database).
 +
</td>
 +
</tr>
 +
</table>
-
==Launching the Mercury Marketing Module==
+
==Marketing Campaigns==
 +
Marketing campaigns are promotional campaigns used to send marketing materials to a targeted list of customers for a particular occasion or purpose. For example, you can create a Mother’s Day letter for top customers, a birthday reminder postcard for all customers, or an Easter email promotion for new customers. By prompting you for specific information, the Mercury Marketing Wizard can help you create custom marketing campaigns using the data from your FTD Mercury customer database. You can then save these campaigns to reuse, edit, analyze, or schedule later.
-
To launch the Mercury Marketing module:
+
To make the campaign creation process easy, the Mercury Marketing Wizard provides you with predefined campaigns that, when generated, use the marketing templates that FTD has created for you. Throughout the campaign creation process you can deviate from the defaults, in which case you will be creating your own custom campaign or creating a new marketing template.
-
#Open FTD Mercury.
+
-
#Log in using a login name and password that has permission to use Mercury Marketing.
+
-
#On the '''FTD Mercury Main Menu''', click '''Marketing'''. The Mercury Marketing Wizard opens, and
+
-
you can begin creating a new campaign or analyzing a campaign you have already executed.
+
-
==Marketing Campaigns==
+
Below is a list of the predefined campaigns that you can create. Templates are located on your hard drive in the C:\Wings\Office Marketing Templates directory. You may want to browse this directory and open some of the templates to see which ones you might want to use.
-
Marketing campaigns are promotional campaigns used to send marketing materials to a targeted
+
===Holiday===
-
list of customers for a particular occasion or purpose. For example, you can create a Mother’s Day letter for top customers, a birthday reminder postcard for all customers, or an Easter email promotion for new customers. By prompting you for specific information, the Mercury Marketing Wizard can help you create custom marketing campaigns using the data from your FTD Mercury customer database. You can then save these campaigns to reuse, edit, analyze, or schedule later.
+
*Boss's Day
 +
*Christmas
 +
*Easter
 +
*Mother's Day
 +
*Rosh Hashanah
 +
*Secretary's Day
 +
*Sweetest Day
 +
*Thanksgiving
 +
*Valentine's Day
-
To make the campaign creation process easy, the Mercury Marketing Wizard provides you with predefined campaigns that, when generated, use the marketing templates that FTD has created for you. Throughout the campaign creation process you can deviate from the defaults, in which case you will be creating your own custom campaign or creating a new marketing template. Below is a list of the predefined campaigns that you can create. Templates are located on your hard drive in the <<tt>C:\Wings\Templates\Office Marketing Templates</tt> directory. You may want to browse this directory and open some of the templates to see which ones you might want to use.
+
===Reminder===
 +
*Anniversary
 +
*Birthday
 +
*Special Occasion
 +
*Holiday Reminder (reminder templates are available for holidays such as Christmas, Valentine's Day, Mother's Day, etc.)
-
{| style="border:1px black solid; border-collapse:collapse; text-align:left;" cellpadding="4"
+
===Other===
-
|+'''Predefined Campaigns'''
+
-
|-
+
-
!style="width:75pt; background:#2B90DC; color:white; border-spacing:0px;" | '''Campaign Type'''
+
-
!style="width:75pt; background:#2B90DC; color:white" | '''List'''
+
-
!style="width:100pt; background:#2B90DC; color:white" | '''Template'''
+
-
!style="width:150pt; background:#2B90DC; color:white" | '''Description'''
+
-
!style="width:75pt; background:#2B90DC; color:white" | '''Letter or Postcard'''
+
-
|-valign="top"
+
-
|Holiday
+
-
|
+
-
{|
+
-
|All Customers
+
-
|-
+
-
|Customers by ZIP code
+
-
|-
+
-
|Dormant Customers
+
-
|-
+
-
|New Customers
+
-
|-
+
-
|Top Customers
+
-
|-
+
-
|}
+
-
|Boss' Day
+
-
|Reminder for customer for Boss' Day
+
-
|Both
+
-
|-valign="top"
+
-
|&nbsp;
+
-
|&nbsp;
+
-
|Christmas
+
-
|Christmas/Seasons' Greeting letter
+
-
|Both
+
-
|-valign="top"
+
-
|&nbsp;
+
-
|&nbsp;
+
-
|Easter
+
-
|Easter holiday letter
+
-
|Both
+
-
|-valign="top"
+
-
|&nbsp;
+
-
|&nbsp;
+
-
|Mother's Day
+
-
|Mother's Day promotion/letter
+
-
|Both
+
-
|-valign="top"
+
-
|&nbsp;
+
-
|&nbsp;
+
-
|Rosh Hashanah
+
-
|Rosh Hashanah letter
+
-
|Both
+
-
|-valign="top"
+
-
|&nbsp;
+
-
|&nbsp;
+
-
|Secretary's Day
+
-
|Reminder for Secretary's Day
+
-
|Both
+
-
|-valign="top"
+
-
|&nbsp;
+
-
|&nbsp;
+
-
|Sweetest Day
+
-
|Sweetest Day letter
+
-
|Both
+
-
|-valign="top"
+
-
|&nbsp;
+
-
|&nbsp;
+
-
|Thanksgiving
+
-
|Thanksgiving Day holiday letter
+
-
|Both
+
-
|-valign="top"
+
-
|&nbsp;
+
-
|&nbsp;
+
-
|Valentine's Day
+
-
|Valentine's Day letter
+
-
|Both
+
-
|-valign="top"
+
-
|Reminder
+
-
|Reminder
+
-
|Anniversary
+
-
|Anniversary reminder, personalized to name, recipient, occasion, and date.
+
-
|Both
+
-
|}
+
-
==Creating Direct Mail Marketing Campaigns==
+
<table>
 +
<tr>
 +
<td>
 +
[[Image:NoteIcon.png]]
 +
</td>
 +
<td>
 +
These templates are only available in letter form.
 +
</td>
 +
</tr>
 +
</table>
 +
 
 +
*Sending Florists
 +
*Dormant Customer
 +
*New Customers
 +
*Recipients
 +
*Top Customers
 +
*Generic
 +
*Open House
 +
*Seasonal
 +
 
 +
==Launching Mercury Marketing==
 +
'''To launch Mercury Marketing:'''
 +
#Open FTD Mercury.
 +
#Log in using a login name and password that has permission to use Mercury Marketing.
 +
#On the [[FTD Mercury Main Menu]], click Marketing. The Mercury Marketing Wizard opens, and you can begin creating a new campaign or analyzing a campaign you have already executed.
-
Direct mail marketing campaigns are campaigns that you intend to mail to your customers in a letter or postcard format. Before you begin, decide your target audience, occasion/purpose, and template. Templates are located on your hard drive in the <tt>C:\Wings\Office Marketing Templates</tt> folder. You may want to browse this directory and open some of the templates to see which ones you might want to use.
+
==Working with Mercury Marketing==
 +
*[[Creating Direct Mail Marketing Campaigns]]
 +
*[[Creating Other (Third-Party) Marketing Campaigns]]
 +
*[[Scheduling Campaigns]]
 +
*[[Campaign Analysis]]
 +
*[[Deleting Campaigns]]
 +
*[[Marketing Templates]]
 +
*[[Email Marketing Campaigns]]
 +
*[[Text Message Marketing Campaigns]]
 +
*[[Mercury Marketing Wizard]]

Current revision

Contents

Mercury Marketing allows you to send direct mail, text message, and email marketing promotions to your customers. With the upgrade to Mercury Marketing, you can create custom marketing campaigns that target a specific set of customers, and use the campaigns to send email messages, letters, or postcards to the customers that you already have saved in your FTD Mercury customer database. You can also extract data from FTD Mercury to send to a third party.

Image:TipIcon.png

If you have yet to purchase Mercury Marketing, contact Mercury Technology Sales at 1-800-767-3222 to learn more about how it can help your marketing efforts!

To automate the marketing process, FTD has provided you with dozens of colorful, professionally designed Microsoft Word templates for all occasions, which can be customized to suit your needs. You can even create your own custom templates. When your campaign is created, your customer information is merged into the templates, and you can print the templates on your own printer, or send them to a printer to be printed.

If you plan to send email promotions, FTD has partnered with Constant Contact®, a company that maintains an email marketing Web site that is exclusive to FTD florists. Email marketing works by first creating your campaign in the Mercury Marketing application, then uploading your customer list to the Constant Contact Web site. On the Web site you select the template you want to use, schedule when you want the email messages to be sent, and then Constant Contact handles the email distribution. Constant Contact keeps all of your customer information confidential, and does not use it for any other purpose than for sending your marketing email messages. You can also use other email marketing providers by generating a list of email addresses from within the Mercury Marketing wizard.

Image:NoteIcon.png

Email marketing distribution is an add-on to Mercury Marketing, and is billed separately by Constant Contact. You must begin by registering with Constant Contact at ftd.constantcontact.com. Constant Contact manages opt in and opt out and adheres to permission-based marketing. Neither Constant Contact nor Mercury Marketing allows you to send promotions to purchased lists of customers. You may only send promotions to customers that you have a relationship with (customers that are within your database).

Marketing Campaigns

Marketing campaigns are promotional campaigns used to send marketing materials to a targeted list of customers for a particular occasion or purpose. For example, you can create a Mother’s Day letter for top customers, a birthday reminder postcard for all customers, or an Easter email promotion for new customers. By prompting you for specific information, the Mercury Marketing Wizard can help you create custom marketing campaigns using the data from your FTD Mercury customer database. You can then save these campaigns to reuse, edit, analyze, or schedule later.

To make the campaign creation process easy, the Mercury Marketing Wizard provides you with predefined campaigns that, when generated, use the marketing templates that FTD has created for you. Throughout the campaign creation process you can deviate from the defaults, in which case you will be creating your own custom campaign or creating a new marketing template.

Below is a list of the predefined campaigns that you can create. Templates are located on your hard drive in the C:\Wings\Office Marketing Templates directory. You may want to browse this directory and open some of the templates to see which ones you might want to use.

Holiday

  • Boss's Day
  • Christmas
  • Easter
  • Mother's Day
  • Rosh Hashanah
  • Secretary's Day
  • Sweetest Day
  • Thanksgiving
  • Valentine's Day

Reminder

  • Anniversary
  • Birthday
  • Special Occasion
  • Holiday Reminder (reminder templates are available for holidays such as Christmas, Valentine's Day, Mother's Day, etc.)

Other

Image:NoteIcon.png

These templates are only available in letter form.

  • Sending Florists
  • Dormant Customer
  • New Customers
  • Recipients
  • Top Customers
  • Generic
  • Open House
  • Seasonal

Launching Mercury Marketing

To launch Mercury Marketing:

  1. Open FTD Mercury.
  2. Log in using a login name and password that has permission to use Mercury Marketing.
  3. On the FTD Mercury Main Menu, click Marketing. The Mercury Marketing Wizard opens, and you can begin creating a new campaign or analyzing a campaign you have already executed.

Working with Mercury Marketing

Retrieved from "http://floristwiki.ftdi.com/index.php/Mercury_Marketing"
Personal tools
Navigation