Mercury Marketing Training
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==Advaced Marketing with Mercury Werbinar (Time: 1.5 hours)== | ==Advaced Marketing with Mercury Werbinar (Time: 1.5 hours)== | ||
Please note that taking the Advanced Marketing Webinar assumes you are already familiar with Microsoft Excel & Microsoft Word. Knowledge of Excel & Word are required in order to successfully complete an Advanced Marketing Campaign. | Please note that taking the Advanced Marketing Webinar assumes you are already familiar with Microsoft Excel & Microsoft Word. Knowledge of Excel & Word are required in order to successfully complete an Advanced Marketing Campaign. | ||
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Also available are pre-written e-mails to save you time and can be linked with your FOL site for FOL subscribers. | Also available are pre-written e-mails to save you time and can be linked with your FOL site for FOL subscribers. | ||
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Current revision
This web based training session is approximately an hour long and will cover the Mercury Marketing Wizard for both direct mail and email. While not every scenario can be covered, at the end of this web based training you will have enough information to be able to create email & direct mail reminders, letters, and general marketing.
The web based training specifically covers:
- Holiday Reminder Direct Mail Campaign
- Birthday Reminder E-Mail Campaign
- Scheduling Campaigns (i.e., scheduling a birthday reminder to automatically create the list on a daily, weekly, monthly, or annual basis. Note: FTD Mercury will create the lists & letters or a list for email campaigns. It does not send any letter or email message automatically, as it requires user interaction.
- General information regarding Constant Contact is reviewed to illustrate the beginning processes of email campaigns.
- Analyzing campaigns to see which campaigns yielded results for your business
After the web based training you can take what you have learned from the webinar to create the following types of direct mail & e-mail campaigns.
- Birthday Reminders
- Anniversay Reminders
- Holiday Reminders
- Dormant Customers
- New Customers
- Top Customers
- Pre-Written Letters
- Post Cards
- Mailing Labels
