LocalSearch

From FloristWiki

Search encines are the #1 method used by consumers to find local businesses. FTD Local Search is a unique search engine marketing program designed to help florists compete for optimal placement in their local market.

When you run the FTD Local Search campaign, you can track everything, including:

• The number of consumers that see your name (impressions)
• The number of consumers that click your advertisement (visits)
• The number of phone calls you receive - you can even listen to the calls
• The number of e-mails sent after viewing your website
• The number of orders placed on your site as a result of finding your advertisement (web events)

Here's how it works

• FTD recommends a campaign spend that meets your needs.
• FTD manages the complexity of the keyword bidding process aimed at optimizing the results.
• Your campaign spend is incurred only when someone visits your site.
• FTD tracks your results with real-time reporting:
  
  • Accessible any time
  • FTD seeks to optimize your results by determining what keywords generate orders
• FTD manages all of your campaign.

Here are the results

• Your shop can appear in the sponsored links of the leading search engines (Google, Yahoo, MSN, etc.)
• Your shop's FTD Local Search ad links to your website.
• Advertise your local brand in your local market!
• Drive website traffic and orders at minimal expense!
• Track everything including phone and web orders.

Contact your Field Representative to sign up for FTD's Local Search program.

If you already have a listing on FTD's Local Search program, you can contact Florists Online Support to make changes and/or discuss your stats for this program. Florists Online Support can be reached at either 800-576-6721 or floristsonline@ftdi.com.

Related Articles

How should I market my website?
How do I add or update a listing to FTDFlorists.com?
How do I add or update a listing to FTDWeddingFlorists.com?
How do I add or update a listing with FTD's Online YellowPages program?
How do I submit my site to GetListed.org?
How do I claim my site with Google Places?

Can't find an answer to your question? Fill out our training request or contact us at either 800-576-6721 or floristsonline@ftdi.com.