Creating a Holiday Reminder Direct Mail Campaign
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(New page: #Launch the Mercury Marketing module. #On the Welcome panel, click Create a New Campaign. #On the Create Campaign panel, in the Campaign Name field, enter your campaign name. #Select a ref...)
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Revision as of 14:47, 21 April 2008
- Launch the Mercury Marketing module.
- On the Welcome panel, click Create a New Campaign.
- On the Create Campaign panel, in the Campaign Name field, enter your campaign name.
- Select a referral code for the campaign (or add a new one if necessary).
- Select Direct Mail as the Distribution Type.
- From the Campaign Type list, select Holiday.
- Click Next.
- In the Select Target List panel, click Select a predefined list, and choose the list you want to use from the list at the bottom of the panel.
- Click Next.
- The options that display on the Key Criteria panel depend on the list you selected in the Select Target List panel. Provide the information requested and click Next.
Note: If you have multiple stores, remember to choose the store that contains the customer records that you want to extract. If you select the main store, the program does not extract duplicate customers if you have customers saved at multiple stores. If you extract by Top Customers, the system extracts the top number of customers at the selected stores. However because the system is designed to eliminate duplicate records, the system eliminates duplicate top customers if the extracted customers are top customers at more than one store (therefore you may select to extract 100 top customers, but because duplicates are eliminated, only 50 are actually extracted).
