Creating a Direct Mail Marketing Campaign Using a Predefined Template

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**If you are creating a reminder campaign, you most likely want to select dates for orders that were placed last year.
**If you are creating a reminder campaign, you most likely want to select dates for orders that were placed last year.
**If you have multiple stores, remember to choose the store that contains the customer records that you want to extract. If you select the main store, the program does not extract duplicate customers if you have customers saved at multiple stores. If you extract by Top Customers, the system extracts the top number of customers at the selected stores. However because the system is designed to eliminate duplicate records, the system eliminates duplicate top customers if the extracted customers are top customers at more than one store (therefore you may select to extract 100 top customers, but because duplicates are eliminated, only 50 are actually extracted).
**If you have multiple stores, remember to choose the store that contains the customer records that you want to extract. If you select the main store, the program does not extract duplicate customers if you have customers saved at multiple stores. If you extract by Top Customers, the system extracts the top number of customers at the selected stores. However because the system is designed to eliminate duplicate records, the system eliminates duplicate top customers if the extracted customers are top customers at more than one store (therefore you may select to extract 100 top customers, but because duplicates are eliminated, only 50 are actually extracted).
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#Click Next.
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#The Output Fields panel opens. Output fields are the merge fields that are inserted into your document. Since you are using a predefined list (All Customers, New Customers, etc.), the output fields are selected for you. If you want to include more output fields than what are displayed in this window, you can click More Fields and select additional fields. Click Next.
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#The Preview and Edit List panel opens. This panel allows you to preview the list of customers before you save and execute your campaign. Before reaching the final panel in the wizard, review the list and see if you want to remove any customers from the campaign. Any records that are highlighted are missing information.

Revision as of 14:01, 21 April 2008

  1. On the FTD Mercury Main Menu, click Marketing. The Marketing Wizard opens.
  2. Click Create a New Campaign. The Create Campaign panel appears.
  3. In the Campaign Name field, enter a name for your marketing campaign. Remember, this campaign can be used later, so make the name as specific as possible. For example, you might want to indicate if it is a postcard or letter, and whether the promotion is a reminder campaign or a generic one.
  4. From the Referral Code list, select the referral code that you want to use for this campaign (or add a new one if you do not see one that you want to use). A referral code must be assigned to the campaign so that when the customer refers to the campaign, you can select the referral code in Order Entry or Point of Sale and later track how effective the campaign was.
  5. Select Direct Mail as the Distribution Type.
  6. From the Campaign Type list, select the type of campaign. Generally, you will use the Holiday or Reminder campaigns. Click Next.
  7. The Select Target List panel opens. This panel allows you to select the target list of customers that you want to include in this mailing. Click Select a predefined list. This option allows you to select predefined customer lists, such as All Customers, New Customers, or Top Customers, or if this is a Reminder campaign, you are prompted for the occasion type (Reminder or Reminder - Holiday). Selecting a predefined list selects your output fields automatically. You will be prompted later in the wizard for some specific criteria, depending on the predefined list that you choose (for example, if you select Top Customers, you will later be prompted for the number of top customers). Click Next.
  8. The Key Criteria panel opens. This panel allows you to select which criteria you want to use when selecting the customers to include in your marketing campaign. The options that display on this panel depend on which type of customer target list you selected. Provide the information that the program is prompting for, depending on the option that you chose in the Select Target List window.
Clicking More Criteria allows you to select more criteria for the customer merge.
Note: Keep these in mind:
    • If you are creating a reminder campaign, you most likely want to select dates for orders that were placed last year.
    • If you have multiple stores, remember to choose the store that contains the customer records that you want to extract. If you select the main store, the program does not extract duplicate customers if you have customers saved at multiple stores. If you extract by Top Customers, the system extracts the top number of customers at the selected stores. However because the system is designed to eliminate duplicate records, the system eliminates duplicate top customers if the extracted customers are top customers at more than one store (therefore you may select to extract 100 top customers, but because duplicates are eliminated, only 50 are actually extracted).
  1. Click Next.
  2. The Output Fields panel opens. Output fields are the merge fields that are inserted into your document. Since you are using a predefined list (All Customers, New Customers, etc.), the output fields are selected for you. If you want to include more output fields than what are displayed in this window, you can click More Fields and select additional fields. Click Next.
  3. The Preview and Edit List panel opens. This panel allows you to preview the list of customers before you save and execute your campaign. Before reaching the final panel in the wizard, review the list and see if you want to remove any customers from the campaign. Any records that are highlighted are missing information.
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